Music Business and Trend-Mongering

Mike King is the associate director of marketing at Berkleemusic, and author/instructor of Music Marketing 201. Prior to working at Berklee, Mike was the marketing/product manager at Rykodisc, where he oversaw all marketing efforts for label artists, including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa's estate. He also handled copyright administration for a number of active and catalog artists at Rounder Records. Mike consults as the Marketing Director and Managing Editor for the Herb Alpert Foundation's online musicians resource, www.ArtistsHouseMusic.org