http://mikeking.berkleemusicblogs.com/2008/07/21/the-word-of-mouth-manual-volume-ii/ Fri, 03 Feb 2012 11:22:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://mikeking.berkleemusicblogs.com/2008/07/21/the-word-of-mouth-manual-volume-ii/#comment-39 Seetaa Sat, 23 Aug 2008 13:53:44 +0000 http://mikeking.berkleemusicblogs.com/2008/07/21/the-word-of-mouth-manual-volume-ii/#comment-39 Mike - The word of mouth manual is excellent. It's on my 'Top 40' list now! I look forward to taking another class with you and your blogs are terrific. Thanks a lot. Mike -
The word of mouth manual is excellent. It’s on my ‘Top 40′ list now!
I look forward to taking another class with you and your blogs are terrific. Thanks a lot.

]]> http://mikeking.berkleemusicblogs.com/2008/07/21/the-word-of-mouth-manual-volume-ii/#comment-38 Susan Grisanti Fri, 25 Jul 2008 11:07:10 +0000 http://mikeking.berkleemusicblogs.com/2008/07/21/the-word-of-mouth-manual-volume-ii/#comment-38 Mike~ I so enjoy reading your blog~ I always tell my music students who want to turn pro that the basics of marketing never change, only the pipeline that delivers the message changes with new technology. I read recently that one of the best ways to market a new business even in this day of new technologies is to pass out business cards everywhere, something I still do for my business. One of the greatest ideas for my own business was given to me 22 years ago by a producer who found my business card on the ad board at the music school I was attending at the time. He didn't find out about me by coming to one of my gigs, hearing me on the radio, or buying one of my recordings. He found out about me by my business card posted on an ad board. The idea he gave me was where to locate my music studio here in West Texas, which 22 years later I'm still at the same location. It was one idea that changed everything for me. I always put every bit of extra cash back into marketing what I do, which is another mistake a lot of musicians make, thinking they can stop marketing once they become successful. It's a never ending process I have found. Thanks for all you do! Mike~
I so enjoy reading your blog~ I always
tell my music students who want to turn pro that the basics of marketing never change, only the pipeline that delivers the message changes with new technology. I read recently that one of the best ways to market a new business even in this day of new technologies is to pass out business cards everywhere, something I still do for my business. One of the greatest ideas for my own business was given to me 22 years ago by a producer who found my business card on the ad board at the music school I was attending at the time. He didn’t find out about me by coming to one of my gigs, hearing me on the radio, or buying one of my recordings. He found out about me by my business card posted on an ad board.
The idea he gave me was where to locate my music studio here in West Texas, which 22 years later I’m still at the same location. It was one idea that changed everything for me. I always put every bit of extra cash back into marketing what I do, which is another mistake a lot of musicians make, thinking they can stop marketing once they become successful. It’s a never ending process I have found. Thanks for all you do!

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