Clay Shirky is the former vice-president of the New York chapter of the Electronic Frontier Foundation, and an expert on the social and economic effects of Internet technologies. This TED presentation on the Social Web is a much watch for anyone involved in media or marketing.

β€œThe choice is not if this is the media environment we want to operate in. The question is now β€˜how can we make the best use of this media?’ – even though it means changing the way we have always done it.”

Via Dave Allen @pampelmoose

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    Interesting post. I really enjoyed watching this presentation, it gave me an insightful perspective on the interaction between message givers and message receivers through the use of social media technologies.

    It is fascinating how rapidly these changes occur in the media landscape. Lets twitter an earh quake while it happends ! Amazing. Thanks for providing good information as usual.

    - Ryan

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