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<channel>
	<title>Music Business and Trend-Mongering</title>
	<link>http://mikeking.berkleemusicblogs.com</link>
	<description></description>
	<pubDate>Mon, 21 Jul 2008 19:54:55 +0000</pubDate>
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	<language>en</language>
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		<title>The Word of Mouth Manual Volume II</title>
		<link>http://mikeking.berkleemusicblogs.com/2008/07/21/the-word-of-mouth-manual-volume-ii/</link>
		<comments>http://mikeking.berkleemusicblogs.com/2008/07/21/the-word-of-mouth-manual-volume-ii/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 13:44:45 +0000</pubDate>
		<dc:creator>mking</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Apple]]></category>

		<category><![CDATA[BzzAgent]]></category>

		<category><![CDATA[Dave Balter]]></category>

		<category><![CDATA[iPhone]]></category>

		<category><![CDATA[WOM]]></category>

		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/07/21/the-word-of-mouth-manual-volume-ii/</guid>
		<description><![CDATA[One needs only to take a walk down Boylston Street pass the new Apple store at 8AM to see how important word of mouth is to Apple and their new iPhone.  Apple is legendary for their marketing (customer service is&#8230;]]></description>
			<content:encoded><![CDATA[<p>One needs only to take a walk down Boylston Street pass the new Apple store at 8AM to see how important word of mouth is to Apple and their new iPhone.  Apple is legendary for their marketing (customer service is another thing  - I waited close to an hour last week to get an iPhone, in which time Apple was only able to service ONE person).  Their integrated marketing campaigns are amazing, from the traditional print, packaging, television, and branding components; to their forward thinking viral and word of mouth campaigns.<BR><BR>To get a large group of people to evangelize about your product or service is the end goal of any marketing campaign, and it’s something that my friend Dave Balter knows a lot about.  In 2002, Dave founded BzzAgent, a word of mouth media company that currently coordinates 450,000 volunteer “agents” in the US, Canada, and the U.K..  Dave recently wrote and self-published his second book on Word of Mouth marketing, creatively titled “<a href="http://www.bzzagent.com/downloads/wom2.jsp?src=berklee">The Word of Mouth Manual Volume II</a>.”  It’s a great read, illustrated with examples from the Grateful Dead, Crocs, and of course, Apple.  The book is for sale for $45 on Amazon, but Dave’s provided the book to a few folks for free, as a PDF download, available <a href="http://www.bzzagent.com/downloads/wom2.jsp?src=berklee">here</a>.  If you’ve ever been curious about how or why word of mouth marketing works, or how to get folks to start talking about your own product, I recommend you check it out.<BR><BR><a href="http://www.bzzagent.com/downloads/wom2.jsp?src=berklee" title="Balter’s Book"><img src="http://mikeking.berkleemusicblogs.com/wp-content/uploads/2008/07/1786033.jpg" alt="Balter’s Book" /></a></p>
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		<item>
		<title>The Tangled Web of Terrestrial Radio Artist Performance Royalties</title>
		<link>http://mikeking.berkleemusicblogs.com/2008/06/14/the-tangled-web-of-terrestrial-radio-artist-performance-royalties/</link>
		<comments>http://mikeking.berkleemusicblogs.com/2008/06/14/the-tangled-web-of-terrestrial-radio-artist-performance-royalties/#comments</comments>
		<pubDate>Sat, 14 Jun 2008 17:17:01 +0000</pubDate>
		<dc:creator>mking</dc:creator>
		
		<category><![CDATA[Industry]]></category>

		<category><![CDATA[Radio]]></category>

		<category><![CDATA[copyright]]></category>

		<category><![CDATA[Marybeth Peters]]></category>

		<category><![CDATA[NAB]]></category>

		<category><![CDATA[Nancy Sinatra]]></category>

		<category><![CDATA[RIAA]]></category>

		<category><![CDATA[Sound Exchange]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/06/14/the-tangled-web-of-terrestrial-radio-artist-performance-royalties/</guid>
		<description><![CDATA[This past Wednesday the House Judiciary Committee's Subcommittee on Courts, the Internet, and Intellectual Property met to discuss the proposed Performance Rights Act.  Like many things related to the record business, it’s a contentious issue. Depending on where you stand,&#8230;]]></description>
			<content:encoded><![CDATA[<p>This past Wednesday the House Judiciary Committee&#8217;s Subcommittee on Courts, the Internet, and Intellectual Property met to discuss the proposed Performance Rights Act.  Like many things related to the record business, it’s a contentious issue. Depending on where you stand, the Performance Rights Act is either: A) long overdue, the artists have been getting screwed for years, or B) another instance of the RIAA (the trade organization that represents the major labels) scrambling to pull in income from anywhere they can, and in this case they are biting the hand that has fed them for years.  </p>
<p>There’s a ton of information (and mis-information) out there, and it’s confusing. Here’s a condensed version of what’s going on, as I see it. </p>
<p><strong>Background</strong><br />
Broadcasters in the U.S. have traditionally only paid royalties on the public performance of a composition to the appropriate performance rights organization (ASCAP, BMI, SESAC). This money is then paid to the writers of the compositions.  Unlike most other western nations, broadcasters in the U.S. have never compensated the artists themselves for any public performances.  The same holds true for bars, restaurants, and retail stores. For the past 80 years, the record industry and the broadcasters have lived in harmony.  The record industry worked the broadcasters, songs were played on the radio, records were sold, and everyone made money.  </p>
<p><strong>Players</strong><br />
On the side of radio is the NAB (National Association of Broadcasters), represented by spokesperson Dennis Wharton.  Mr. Wharton is trying to build momentum for his cause by referring to the group he represents as “America&#8217;s hometown broadcasters,” which is not the first phrase that comes to mind when I think of Clear Channel, a massive radio conglomerate and NAB member.  Two members of congress, Reps. Gene Green and Mike Conaway (both from Texas, the corporate headquarters of Clear Channel) have also introduced an anti-royalties bill called the Local Radio Freedom Act, which has been gaining support in Congress.</p>
<p>Those in favor of the royalty include the MusicFIRST Coalition, who was represented last week by Frank Sinatra’s daughter and recording artist, Nancy Sinatra. Marybeth Peters, the Register of Copyrights, also supports the bill, as does the RIAA (who incidentally back MusicFIRST). Sound Exchange, who has close ties to the RIAA, apparently will be responsible for collecting these new royalties, similar to their current role in collecting digital performance royalties.</p>
<p><strong>Details</strong><br />
As submitted by Rep. Howard Berman of CA, the <a href="http://www.opencongress.org/bill/110-h4789/show">Performance Rights Act</a> will:<br />
(1) grant performers of sound recordings equal rights to compensation from terrestrial broadcasters;<br />
(2) establish a flat annual fee in lieu of payment of royalties for individual terrestrial broadcast stations with gross revenues of less than $1.25 million and for non-commercial, public broadcast stations;<br />
(3) grant an exemption from royalty payments for broadcasts of religious services and for incidental uses of musical sound recordings; and<br />
(4) grant terrestrial broadcast stations that make limited feature uses of sound recordings a per program license option.<br />
(5) provides that nothing in this Act shall adversely affect the public performance rights or royalties payable to songwriters or copyright owners of musical works.</p>
<p><strong>Arguments</strong><br />
The artist’s (and the RIAA’s) point of view is simple: the old ways of doing things no longer work in the new music economy. The artists have made significant money for the songwriters (and broadcasters) of radio hits, but have received nothing from the airplay of their music. A performance right in sound recordings has been imposed on digital services since 1995, including the controversial royalty on Internet radio. It is unfair that U.S. terrestrial radio gets a free ride when all the other radio platforms, as well as international broadcasters, are required to pay the artists for public performances.  </p>
<p>The NAB contends that terrestrial radio has always been a partner for the artists, responsible for millions of dollars in record sales. Commonwealth Broadcasting President/CEO Steve Newberry, speaking on behalf of the NAB on Wednesday, thinks that &#8220;…local radio provides to the recording industry what no other music platform can: Pure music promotion. Radio is free, radio is pervasive, and no one is harming record label sales by stealing music from over-the-air radio.&#8221;  He went on to mention that if the bill passes “…the value of this extraordinary promotion, and all of the financial benefits that come from it, will be harmed. Ultimately, less music will be played, less exposure will be provided for artists &#8212; particularly new artists &#8212; and music sales will suffer.&#8221;  The NAB also believes that the blame for dropping revenues in music is misdirected, and that the real problem for artists is restrictive recording contracts. </p>
<p><strong>My Opinion</strong><br />
The NAB and the RIAA (the jury is still out for me on Sound Exchange, who have a heavy RIAA affiliation) are not organizations that have the artist’s best interest in mind.  Their job is to represent the best interest of their member companies. And although the NAB is framing this as a battle between the “local broadcasters” and the RIAA (taking advantage of the RIAA’s terrible PR problem), this issue affects artists at every stage of their career, signed and independent. Although income is falling, the broadcasters are still making money (radio revenues came in at about $20 billion in 2007, according to ICBS Broadcast Holdings President/COO Charles Warfield, who testified on behalf of the NAB) based on the content these artists produce, and to say the artists should not be compensated for this is the embodiment of the old-school record business.</p>
<p>For me, the real question is if terrestrial commercial radio is still effective at selling music. Fewer and fewer people are tuning in to the large commercial stations that make up a large part of the membership of the NAB, and the play lists at commercial radio are so tight that the number of artists that commercial radio “breaks,” in terms of converting radio play to mechanical royalty sales, is miniscule.  While I think non-commercial radio (in particular college radio and NPR) and some commercial Triple A stations are good promotional options for independent artists (radio play helps to get folks to shows where they can buy merch, it provides some legitimacy for a press campaign, and also could work to help a licensing pitch, for example), I’m not convinced that radio works to move records anymore at such a significant rate that it pays for itself.  Promoting to radio is expensive, even to non-com radio (see my earlier <a href="http://mikeking.berkleemusicblogs.com/2007/10/30/the-growing-cost-of-doing-business/">post</a> on this), and of course there is no guarantee you’ll get spins anyway.</p>
<p>Lastly, terrestrial radio is no longer in the position to say that the promotion they wield is far superior to these other non-terrestrial radio outlets that do pay a performance royalty, in particular for developing artists. I think there needs to be parity between all forms of radio: satellite, online, and terrestrial.  I’m confident that non-terrestrial radio will continue to gain market share over the coming years, and I think it’s likely that terrestrial radio will continue to lose listeners, too.</p>
<p>My only major concern with the Performance Rights Act (other than reservations about Sound Exchange and possible collection issues) is the effect it might have on the small non-commercial terrestrial stations that work to promote local artists.  The bill does stipulate that these smaller stations will pay a smaller annual flat fee of $5,000, but profit margins are so razor-thin at non-commercial radio, that even this could cause a problem. </p>
<p>Would love to hear your thoughts!</p>
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		<title>Solving the Problem with Digital Music: Slimbox Duet</title>
		<link>http://mikeking.berkleemusicblogs.com/2008/06/01/solving-the-problem-with-digital-music-slimbox-duet/</link>
		<comments>http://mikeking.berkleemusicblogs.com/2008/06/01/solving-the-problem-with-digital-music-slimbox-duet/#comments</comments>
		<pubDate>Sun, 01 Jun 2008 18:34:37 +0000</pubDate>
		<dc:creator>mking</dc:creator>
		
		<category><![CDATA[Digital Music]]></category>

		<category><![CDATA[Future of Music]]></category>

		<category><![CDATA[DRM]]></category>

		<category><![CDATA[Logitech]]></category>

		<category><![CDATA[SlimBox Duet]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/06/01/solving-the-problem-with-digital-music-slimbox-duet/</guid>
		<description><![CDATA[After accumulating (way too many) CDs since 1987, I’m making the move to converting my collection to digital.  The <a href="http://www.lacie.com/products/product.htm?pid=10969">prices of external hard drives</a> have decreased to the point that it makes sense to rip my CDs to a lossless format,&#8230;]]></description>
			<content:encoded><![CDATA[<p>After accumulating (way too many) CDs since 1987, I’m making the move to converting my collection to digital.  The <a href="http://www.lacie.com/products/product.htm?pid=10969">prices of external hard drives</a> have decreased to the point that it makes sense to rip my CDs to a lossless format, and the truth is, while I’m a <a href="http://www.artistshousemusic.org/videos/why+album+art+still+matters">big fan of liner notes and artwork</a>, I’ve had it with CD storage.  And moving the collection is nothing short of a horror show nightmare. </p>
<p>The major problem with digital music for me has been playing my music at home.  I’ve been using the <a href="http://www.apple.com/airportexpress/">Airport Express</a> to wirelessly stream my digital collection to my receiver, which is a huge step up from listening to digital music on tinny computer speakers, but even then it’s still inconvenient to have to control my music selection from my computer using iTunes.    </p>
<p>The <a href="http://www.slimdevices.com/welcome_sbd.html?gclid=CJGItfTt05MCFQuwGgodkDbHhw">Slimbox Duet </a>solves this problem for me.  The Duet is a two-part (hence the name) digital music solution consisting of a receiver, and the thing that really makes this product special, the remote control device.  Modeled after the iPod interface (but with a slightly less responsive scroll wheel), the remote control component hooks up to the digital music library on my external hard drive, allowing me to stream anything from my collection to my home stereo – without getting up from the couch.   Also, the system is compatible with streaming radio services like Pandora, Rhapsody, podcasts, and other online resources like the incredible live music archive found at www.archive.org.  I’ve had the duet set up for a week, and it’s like a whole new world to me.  </p>
<p>While the Slimbox can play virtually all audio formats, it cannot play <a href="http://gizmodo.com/tag/drm-deathwatch/">DRM files</a> – including almost anything purchased on iTunes (which uses Fair Play DRM). All the more reason to purchase from DRM-free online retailers like Amazon, eMusic, or the new Napster mp3 store!</p>
<p><a href='http://mikeking.berkleemusicblogs.com/wp-content/uploads/2008/06/jive_top_200.jpg' title='controller'><img src='http://mikeking.berkleemusicblogs.com/wp-content/uploads/2008/06/jive_top_200.jpg' alt='controller' /></a></p>
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		<title>Best new music I’ve heard in a long time: Bon Iver</title>
		<link>http://mikeking.berkleemusicblogs.com/2008/05/20/best-new-music-i%e2%80%99ve-heard-in-a-long-time-bon-iver/</link>
		<comments>http://mikeking.berkleemusicblogs.com/2008/05/20/best-new-music-i%e2%80%99ve-heard-in-a-long-time-bon-iver/#comments</comments>
		<pubDate>Wed, 21 May 2008 03:25:24 +0000</pubDate>
		<dc:creator>mking</dc:creator>
		
		<category><![CDATA[Good Music]]></category>

		<category><![CDATA[Bon Iver]]></category>

		<category><![CDATA[Jools Holland]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/05/20/best-new-music-i%e2%80%99ve-heard-in-a-long-time-bon-iver/</guid>
		<description><![CDATA[Wonderful live performance of a song from one of my favorite records this year. 


]]></description>
			<content:encoded><![CDATA[<p>Wonderful live performance of a song from one of my favorite records this year. </p>
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		<item>
		<title>Make Our Video</title>
		<link>http://mikeking.berkleemusicblogs.com/2008/05/20/make-our-video/</link>
		<comments>http://mikeking.berkleemusicblogs.com/2008/05/20/make-our-video/#comments</comments>
		<pubDate>Tue, 20 May 2008 17:27:59 +0000</pubDate>
		<dc:creator>mking</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[Bill Hicks]]></category>

		<category><![CDATA[radiohead remix]]></category>

		<category><![CDATA[User Generated Content]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/05/20/make-our-video/</guid>
		<description><![CDATA[Radiohead and I share a couple of things in common.  We both love <a href="http://www.billhicks.com">Bill Hicks</a> (Paul Kolderie got me backstage in 2002 where I got to talk to Jonny Greenwood about Bill), but more importantly we are both interested in user-generated&#8230;]]></description>
			<content:encoded><![CDATA[<p>Radiohead and I share a couple of things in common.  We both love <a href="http://www.billhicks.com">Bill Hicks</a> (Paul Kolderie got me backstage in 2002 where I got to talk to Jonny Greenwood about Bill), but more importantly we are both interested in user-generated content. I really liked the “Nude” remix idea where different “stems” of the song (vocals, drums, guitar etc) could be downloaded, remixed, and then entered into a contest on http://radioheadremix.com.  Although some folks <a href="http://www.sourban.net/Radiohead-Not-so-Cutting-Edge-on-Nude-Remix">have a problem with buying the stems</a> from iTunes at $.99 each, I think it’s a great visibility vehicle for the band as well as a wonderful way to interact with their community. Radiohead even provides folks with a widget to add to their Facebook profile, MySpace page or website.  Marketing ploy?  Yes.  Creative promotion that is effective at engaging folks?  Yes.</p>
<p><a href='http://mikeking.berkleemusicblogs.com/wp-content/uploads/2008/05/picture-1.png' title='remix'><img src='http://mikeking.berkleemusicblogs.com/wp-content/uploads/2008/05/picture-1.png' alt='remix' /></a></p>
<p>Following up on this, <a href="http://www.aniboom.com/">aniBoom </a>is now in the semi-final stage of their In Rainbows Animated Music Video Contest. The contest invites folks to create animated videos to In Rainbows tracks, with the winner of the competition (who will be chosen by Radiohead themselves) receiving a $10,000 cash prize and a shot at having their video air on the Cartoon Network&#8217;s [adult Swim].  Below are some of my favorite semi-finalists:</p>
<p>Viva user generated content!</p>
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<p><object width="425" height="355">
<param name="movie"  value="http://api.aniboom.com/e/210805"></param>
<param name="wmode" value="opaque"></param><embed  src="http://api.aniboom.com/e/210805" type="application/x-shockwave-flash" wmode="opaque" width="425" height="355"></embed></object><br /><span><a style="text-align:center;font-size:12px;font-family:arial;" href="http://www.aniboom.com">watch more at aniBoom</a></span></p>
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<param name="movie"  value="http://api.aniboom.com/e/210869"></param>
<param name="wmode" value="opaque"></param><embed  src="http://api.aniboom.com/e/210869" type="application/x-shockwave-flash" wmode="opaque" width="425" height="355"></embed></object><br /><span><a style="text-align:center;font-size:12px;font-family:arial;" href="http://www.aniboom.com">watch more at aniBoom</a></span></p>
<p><object width="425" height="355">
<param name="movie"  value="http://api.aniboom.com/e/203208"></param>
<param name="wmode" value="opaque"></param><embed  src="http://api.aniboom.com/e/203208" type="application/x-shockwave-flash" wmode="opaque" width="425" height="355"></embed></object><br /><span><a style="text-align:center;font-size:12px;font-family:arial;" href="http://www.aniboom.com">watch more at aniBoom</a></span></p>
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		<title>Starbucks Pulling Out of Day-to-Day Management of Hear Music</title>
		<link>http://mikeking.berkleemusicblogs.com/2008/04/26/starbucks-pulling-out-of-day-to-day-management-of-hear-music/</link>
		<comments>http://mikeking.berkleemusicblogs.com/2008/04/26/starbucks-pulling-out-of-day-to-day-management-of-hear-music/#comments</comments>
		<pubDate>Sat, 26 Apr 2008 17:17:27 +0000</pubDate>
		<dc:creator>mking</dc:creator>
		
		<category><![CDATA[Future of Music]]></category>

		<category><![CDATA[Industry]]></category>

		<category><![CDATA[Music Retail]]></category>

		<category><![CDATA[Antigone Rising]]></category>

		<category><![CDATA[Hear Music]]></category>

		<category><![CDATA[Paul McCartney]]></category>

		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/04/26/starbucks-pulling-out-of-day-to-day-management-of-hear-music/</guid>
		<description><![CDATA[Hot on the heels of Starbucks warning on Wednesday that they expect their <a href="http://seattletimes.nwsource.com/html/businesstechnology/2004369782_starbucks24.html">earnings to drop to 15 cents a share </a>(down from 19 cents a year ago) in the fiscal second quarter, Starbucks <a href="http://www.starbucks.com/aboutus/pressdesc.asp?id=861">announced Thursday</a> that they were ceding all&#8230;]]></description>
			<content:encoded><![CDATA[<p>Hot on the heels of Starbucks warning on Wednesday that they expect their <a href="http://seattletimes.nwsource.com/html/businesstechnology/2004369782_starbucks24.html">earnings to drop to 15 cents a share </a>(down from 19 cents a year ago) in the fiscal second quarter, Starbucks <a href="http://www.starbucks.com/aboutus/pressdesc.asp?id=861">announced Thursday</a> that they were ceding all management responsibilities for its music label, Hear Music, to its partner, Concord Music Group. Starbucks, which cut about 600 positions in February, is clearly looking for more ways to reduce costs.</p>
<p>“As part of our ongoing transformation, we are committed to examining all aspects of our business that are not directly related to our core,” said Howard Schultz, chairman, president and ceo in a press release here. “We have had numerous successes in music and books including eight GRAMMY® Awards and three No.1 books on the New York Times bestseller list. However, now is the appropriate time to restructure our Entertainment business to better align our efforts with our overall business strategies.”</p>
<p>Hear Music, founded in 1990, was purchased by the Starbucks in 1999.  In 2007, the company partnered with Concord to release Paul McCartney’s <em>Memory Almost Full</em>, record, his first non-major label recording.  Hear Music has also released music by Dave Matthews Band, Joni Mitchell, Paul McCartney, James Taylor, Simon &#038; Garfunkel, and Wilco.</p>
<p>I’m a fan of alternate retail and distribution outlets, and completely targeted niche-marketing campaigns. But I tend to agree with Mr. Schultz in that perhaps managing Hear Music has interfered with Starbucks core market, and the resulting changes are designed to refocus what they’re good at: selling high priced coffee.  The fact is that Starbucks/Hear have done some great things for developing artists (including being an instrumental partner in breaking Antigone Rising, whose members are current Berkleemusic students!), but the sales from Starbucks were marginal at best.  <a href="http://www.nytimes.com/2008/03/17/business/media/17starbucks.html?_r=2&#038;scp=2&#038;sq=starbucks&#038;st=nyt&#038;oref=slogin&#038;oref=slogin">The New York Times</a> reported last month that on average each Starbucks location sells only two CDs per day!  </p>
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		<title>SXSW Interviews</title>
		<link>http://mikeking.berkleemusicblogs.com/2008/04/19/sxsw-interviews/</link>
		<comments>http://mikeking.berkleemusicblogs.com/2008/04/19/sxsw-interviews/#comments</comments>
		<pubDate>Sat, 19 Apr 2008 13:51:57 +0000</pubDate>
		<dc:creator>mking</dc:creator>
		
		<category><![CDATA[Industry]]></category>

		<category><![CDATA[Publicity]]></category>

		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/04/19/sxsw-interviews/</guid>
		<description><![CDATA[Myself and Dave Franz interviewed some folks when we were at the SXSW music conference last month.  Take a look at the two-part video interview <a href="http://www.berkleemusic.com/welcome/sxsw2008">here</a>

]]></description>
			<content:encoded><![CDATA[<p>Myself and Dave Franz interviewed some folks when we were at the SXSW music conference last month.  Take a look at the two-part video interview <a href="http://www.berkleemusic.com/welcome/sxsw2008">here</a></p>
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		<title>Record Store Day</title>
		<link>http://mikeking.berkleemusicblogs.com/2008/04/17/record-store-day/</link>
		<comments>http://mikeking.berkleemusicblogs.com/2008/04/17/record-store-day/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 22:40:46 +0000</pubDate>
		<dc:creator>mking</dc:creator>
		
		<category><![CDATA[Industry]]></category>

		<category><![CDATA[Music Retail]]></category>

		<category><![CDATA[Bjork]]></category>

		<category><![CDATA[Newbury Comics]]></category>

		<category><![CDATA[Other Music]]></category>

		<category><![CDATA[Record Store Day]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/04/17/record-store-day/</guid>
		<description><![CDATA[You are probably already aware of this already, but if not, you might be interested in checking out the activities surrounding this Saturday's Record Store Day. Details are <a href="http://www.recordstoreday.com/">here</a>.

Some cool events happening nationally, including Bjork’s screening of her new&#8230;]]></description>
			<content:encoded><![CDATA[<p>You are probably already <ahref="http://news.google.com/news?q=%22record+store+day%22&#038;ie=UTF-8&#038;oe=utf-8&#038;rls=org.mozilla:en-US:official&#038;client=firefox-a&#038;um=1&#038;sa=N&#038;tab=wn">aware of this already</a>, but if not, you might be interested in checking out the activities surrounding this Saturday&#8217;s Record Store Day. Details are <a href="http://www.recordstoreday.com/">here</a>.</p>
<p>Some cool events happening nationally, including Bjork’s screening of her new 3-D video &#8220;Wanderlust&#8221; (complete with 3-D glasses!) at a number of <a href="http://bjork.com/wanderlust/a_glasses_distributionlist.htm">indie stores</a>:</p>
<p>I go in depth into brick and mortal retail in lesson 4 of my <a href="http://www.berkleemusic.com/school/course?course_item_id=8117074&#038;program=music_business">Music Marketing 201</a> course. I’m all about the <a href="http://www.berkleemusic.com/school/course?course_item_id=3019215&#038;program=music_business">Future of Music</a>, and I know it might seem counter intuitive to discuss a marketing segment that is clearly struggling on whole, but I think to discount physical independent retail (I’m not talking about the big box retailers here), even if it is not necessarily a growth segment of the industry, is a mistake. There are some amazing independent retailers that can be tremendous partners for developing artists. Josh Madell at Other Music in NYC, Eric Levin at Criminal Records in Atlanta, Mike Dreese at Newbury Comics in Boston, John Kunz at Waterloo in Austin and many other forward-thinking music retail owners still play a big part in “breaking” artists.  They are community focused, Internet savvy, and have an infrastructure in place to promote new music.  A successful musician needs to have their marketing campaign firing on all cylinders. I still believe that a physical retail campaign, even if it is accomplished through consignment, should certainly be considered as part of the big picture for touring artists that can draw outside of their hometown.</p>
<p><a href='http://mikeking.berkleemusicblogs.com/wp-content/uploads/2008/04/images.jpg' title='record store'><img src='http://mikeking.berkleemusicblogs.com/wp-content/uploads/2008/04/images.jpg' alt='record store' /></a></p>
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		<title>¾ Of Major Labels Ink A 360 Deal With MySpace</title>
		<link>http://mikeking.berkleemusicblogs.com/2008/04/03/%c2%be-of-major-labels-ink-a-360-deal-with-myspace/</link>
		<comments>http://mikeking.berkleemusicblogs.com/2008/04/03/%c2%be-of-major-labels-ink-a-360-deal-with-myspace/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 19:53:22 +0000</pubDate>
		<dc:creator>mking</dc:creator>
		
		<category><![CDATA[Distribution]]></category>

		<category><![CDATA[Future of Music]]></category>

		<category><![CDATA[Music Retail]]></category>

		<category><![CDATA[CD Baby]]></category>

		<category><![CDATA[MySpace]]></category>

		<category><![CDATA[MySpace Music]]></category>

		<category><![CDATA[Shawn Fanning]]></category>

		<category><![CDATA[Snocap]]></category>

		<category><![CDATA[Sony]]></category>

		<category><![CDATA[Universal]]></category>

		<category><![CDATA[Warner Brothers Music]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/04/03/%c2%be-of-major-labels-ink-a-360-deal-with-myspace/</guid>
		<description><![CDATA[Well, there’s certainly no shortage of news from the major labels lately.  Following recent announcements from Warner (who are presenting a <a href="http://www.wired.com/entertainment/music/news/2008/04/music_plan">vague idea to charge people a flat fee</a> for all the music they care to download from peer-to-peer sites), and&#8230;]]></description>
			<content:encoded><![CDATA[<p>Well, there’s certainly no shortage of news from the major labels lately.  Following recent announcements from Warner (who are presenting a <a href="http://www.wired.com/entertainment/music/news/2008/04/music_plan">vague idea to charge people a flat fee</a> for all the music they care to download from peer-to-peer sites), and Sony/BMG (who’s head, Rolf Schmidt-Holtz, revealed that he <a href="http://www.faz.net/s/RubD16E1F55D21144C4AE3F9DDF52B6E1D9/Doc~EB1205746DF4345ECA1C4C59B293342AD~ATpl~Ecommon~Scontent.html">supports the idea of a DRM-free unlimited music service</a>), <a href="http://www.nytimes.com/2008/04/03/technology/03cnd-myspace.html?ex=1207886400&#038;en=510dded9b82a96f1&#038;ei=5070">The New York Times</a> today reported that three of the four major labels (EMI is rumored to join soon) have struck a deal with MySpace to launch “MySpace Music.”  The deal will be set up as a joint venture, where the labels will receive an equity stake, and MySpace will control and operate the organization. <a href="http://www.reuters.com/article/reutersEdge/idUSWEN477820080402?pageNumber=1&#038;virtualBrandChannel=0">Reuters news service</a> claims the service could launch in days.</p>
<p>Some interesting points:</p>
<p>•	The major’s entire catalogs would be available.<br />
•	The labels will stream their music for free, and be paid through advertising dollars (MySpace apparently makes $70 million a month in advertising revenue currently).<br />
•	Tracks will be available for download DRM-free, so they can play on any MP3 player.<br />
•	The labels will also use the outlet to sell artist’s merch, ringtones, and tickets (which, thanks to the 360 deals the majors are going for now, will provide additional revenue streams for them).<br />
•	There is also a possibility of a subscription-based component that would allow users to pay a monthly amount for unlimited downloads (likely through subscription DRM).</p>
<p>It looks to be a real win-win situation for the labels (as well as consumers), apparently made possible through Universal settling their 2006 lawsuit against MySpace for roughly $100 million (which is rumored to be part of the deal). </p>
<p>The only wild card is if folks can be convinced to actually purchase music through MySpace.  Shawn Fanning’s Snocap, which folks can currently use to create an online store on MySpace, has not been popular (check out what Derek Sivers, CEO of CD Baby, said about their past arrangement <a href="http://cdbaby.org/stories/07/10/19/0126457.html">here</a>).</p>
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		<title>Note To Self: Do Not Start A Music Print Publication</title>
		<link>http://mikeking.berkleemusicblogs.com/2008/03/17/note-to-self-do-not-start-a-music-print-publication/</link>
		<comments>http://mikeking.berkleemusicblogs.com/2008/03/17/note-to-self-do-not-start-a-music-print-publication/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 15:56:43 +0000</pubDate>
		<dc:creator>mking</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Future of Music]]></category>

		<category><![CDATA[Online Music]]></category>

		<category><![CDATA[Banner ads]]></category>

		<category><![CDATA[Harp]]></category>

		<category><![CDATA[keyword buys]]></category>

		<category><![CDATA[Print advertising]]></category>

		<category><![CDATA[SXSW]]></category>

		<category><![CDATA[Triceratops]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/03/17/note-to-self-do-not-start-a-music-print-publication/</guid>
		<description><![CDATA[Following hot on the heels of No Depression's announcement that they were closing up shop, Harp Magazine, another one of my favorites, announced this AM that they too were ceasing publication.  

From my old contact there, Jake Flack:

=====

I&#8230;]]></description>
			<content:encoded><![CDATA[<p>Following hot on the heels of No Depression&#8217;s announcement that they were closing up shop, Harp Magazine, another one of my favorites, announced this AM that they too were ceasing publication.  </p>
<p>From my old contact there, Jake Flack:</p>
<p>=====</p>
<p>I am very sorry to tell you that, effective March 20, 2008, I will no longer be the Associate Publisher of Harp.  Because of the declining revenues and increasing costs related to print publishing, Harp is discontinuing publishing as of that date.  The March/April issue (with Dave Grohl on the cover) will be the last issue printed and distributed.  The company is shutting down operations and will not be publishing the May issue.</p>
<p>It&#8217;s been my distinct pleasure to work with all of you.  For the past five years I&#8217;ve been very fortunate to work with so many wonderful people who are dedicated to putting out and promoting great music.  I&#8217;ve always felt that Harp provided a first class platform for giving independent music a voice that otherwise might not have been heard.  We were able to do that because our advertisers shared that vision.  </p>
<p>I apologize for the mass email but time dictates this rather impersonal notice.  Best of luck to everyone and thank you so much for everything!</p>
<p>Jake</p>
<p>=====</p>
<p>It&#8217;s always a drag to see another positive entity in the music business go down, but I suppose I am not incredibly surprised.  When I think of the parties and folks at SXSW that made an impression on me, much of it was online focused: Ioda&#8217;s party on 6th and Red River, Imeem&#8217;s event, the Ourstage folks, and so on.  Similar to mid-level indie labels, I think mid-level music print mags are in for a tough haul, in particular those that are not making a serious push for online business.  Online businesses with marketing dollars prefer to spend it on online advertising: certainly keyword buys, but also newsletter affiliation, banner ads, and contextual marketing. With online marketing, you can pinpoint exactly how successful a particular campaign is, and more importantly, online marketing folks know that it is easier to attract someone that is already online than it is to to attract someone that is offline.  To survive these days, Harp and others need to monetize their online efforts by creating an online community, that A) folks want to be part of, and B)  advertisers see value in. </p>
<p>Those that are not evolving are going to be left behind&#8230;</p>
<p><a href='http://mikeking.berkleemusicblogs.com/wp-content/uploads/2008/03/triceratopsint.gif' title=''><img src='http://mikeking.berkleemusicblogs.com/wp-content/uploads/2008/03/triceratopsint.gif' alt='' /></a></p>
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