One of the best “viral” emails I have seen since Bob Dylan’s Greatest Hits email campaign.
Barack Obama has taken out ads with Electronic Arts to get visibility in their game “Burnout Paradise.”
“Like most television, radio and print outlets, we accept advertising from credible political candidates,” EA spokeswoman Holly Rockwood told the tech blog GigaOm. “Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”
This is brilliant for many reasons, here’s two: 1) They target a demo perfectly. Obama needs young voter turnout. B) The ads have been picked up by outlets everywhere – editorializing them! Editorial is always better than advertising – here Obama’s campaign gets both.
Just like in politics, smart music marketers need to search out creative and effective techniques to reach their demo. I think what Obama has done here is a home run.