The Wu Tang Clan are rocking the press in support of their December 4th 8 diagrams release. It was announced earlier this month that the Wu secured the first Beatles sample in history, George Harrison’s While My Guitar Gently Weeps. While the band subsequently posted on their MySpace page that this isn’t quite true, the press bump they got for their new record from this news was tremendous.
But to me, even more outstanding is the news that Wu leader RZA won the 1st Annual Chess Kings Invitational, this past weekend in San Francisco!
Who CANT write about that??
I talk about the importance of creating a press story in my Berkleemusic Music Marketing 201 course. I’m sure the Wu’s publicity team is on cloud nine with the news the band is generating leading up to street date.
Check out: Wu-tang Clan – Da Mystery of Chessboxin’