I’m working with Dave Kusek to update his Future of Music online course. One of the topics that we are covering in the update is effective funding techniques, from traditional options to newer options, such as fan funding using platforms like Kickstarter, PledgeMusic, and others.

We’ve interviewed a crew of new folks for these updates including some of my favorite musicians – Erin McKeown and Rachael Yamagata. I also interviewed Benji Rogers, who is the CEO of PledgeMusic.

Check out part of the interview I did with Benji, where he talks about the shared characteristics of successful campaigns launched on PledgeMusic.